Explain the advantages of branding to marketers of goods and
Branding implies giving a unique name, sign, symbol or term for
the identification of a product. The following are the advantages
of branding to the marketers.
i) Branding enables a firm to distinguish its product from the
product of other firms.
ii) It facilitates advertising of the product. Only when a
product is given a brand, it can be advertised and thereby,
attract customers. A product with a generic name cannot be
iii) Through good branding manufacturers can create loyalty and
habituality for their product. Thereby, the firm can benefit from
this and charge a different price for its product.
iv) It helps in establishing the base if a new product is to be
launched. This is because if a new product is launched under a
good and established brand, it is expected to get a good boost
and benefit from reputation of the brand.
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