NCERT Solutions for Class 12 Business Studies Business Finance and Marketing Chapter 3

Marketing Class 12

Chapter 3 Marketing Exercise Solutions

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Short answersvery short answers : Solutions of Questions on Page Number : 357

Q1 :  

What is marketing? What functions does it play with process of exchange of goods and services? Explain.


Answer :

Marketing refers to the process wherein the buyers and sellers interact with each other for purchase and sale of goods and services. Earlier, marketing had different approaches with respect to its definition. It was sometimes described as a post-production process that involves purchasing of the final products and sometimes, as a pre-production process that involves merchandising (designing) of the product. In reality, marketing is a much wider concept than this. It consists of all those activities that are involved in the process of exchange of the goods and services between producers and consumers. These activities are basically the functions performed under marketing. It involves planning, designing the product, packaging and labelling of the product, standardising, branding, warehousing, transportation, advertising, pricing and distribution. It also includes activities that are performed even after the sale of product such as, maintaining customer relations and collecting feedback. Thus, marketing plays an important role in the process of exchange of goods and services.

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Q2 :  

Explain the advantages of branding to marketers of goods and services.


Answer :

Branding implies giving a unique name, sign, symbol or term for the identification of a product. The following are the advantages of branding to the marketers.

i) Branding enables a firm to distinguish its product from the product of other firms.

ii) It facilitates advertising of the product. Only when a product is given a brand, it can be advertised and thereby, attract customers. A product with a generic name cannot be advertised.

iii) Through good branding manufacturers can create loyalty and habituality for their product. Thereby, the firm can benefit from this and charge a different price for its product.

iv) It helps in establishing the base if a new product is to be launched. This is because if a new product is launched under a good and established brand, it is expected to get a good boost and benefit from reputation of the brand.

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Q3 :  

Distinguish between the product concept and production concept of marketing.


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Q4 :  

List the characteristics of a good brand name.


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Q5 :  

Product is a bundle of utilities? Do you agree? Comment.


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Q6 :  

What is the societal concept of marketing?


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Q7 :  

List the characteristics of convenience products.


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Q8 :  

Enlist the advantages of packaging of a customer product.


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Q9 :  

What are the limitations of advertising as a promotional tool? Enlist.


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Q10 :  

List five shopping products purchased by you or your family during the last few months.


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<< Previous Chapter 2 : Financial Markets Next Chapter 4 : Consumer Protection >>

Short answerslong answers : Solutions of Questions on Page Number : 358

Q1 :  

Define marketing. How is it different from selling? Discuss


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Q2 :  

What is marketing concept? How does it help in the effective marketing of goods and services?


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Q3 :  

What is marketing mix? What are its main elements? Explain.


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Q4 :  

What are industrial products? How are they different from consumer products? Explain.


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Q5 :  

Distinguish between convenience product and shopping product.


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Q6 :  

What are the factors affecting the determination of the price of a product or service?


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Q7 :  

'Products is a mixture of tangible and intangible attributes'. Discuss.


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Q8 :  

What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain.


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Q9 :  

Describe the functions of labelling in the marketing of products.


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Q10 :  

Explain the major activities involved in the physical distribution of products.


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Q11 :  

Discuss the role of intermediaries in the distribution of consumer non-durable products.


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Q12 :  

Expenditure on advertising is a social waste' Do you agree? Discuss


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Q13 :  

Explain the factors determining choice of channels of distribution.


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Q14 :  

Distinguish between advertising and personal selling.


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Q15 :  

Explain briefly the components of physical distribution.


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Q16 :  

Define advertising. What are its main features? Explain.


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Q17 :  

Discuss the role of 'sales promotion' as an element of promotion mix.


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<< Previous Chapter 2 : Financial Markets Next Chapter 4 : Consumer Protection >>

Business Finance and Marketing - Business Studies : CBSE NCERT Exercise Solutions for Class 12th for Marketing will be available online in PDF book form soon. The solutions are absolutely Free. Soon you will be able to download the solutions.

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