NCERT Solutions for Class 7 Social Science Social and Political Life - 2 Chapter 7

Understanding Advertising Class 7

Chapter 7 Understanding Advertising Exercise Solutions

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Exercise : Solutions of Questions on Page Number : 91

Q1 :  

What do you understand by the word brand? List two reasons why building brands is central to advertising?


Answer :

By 'brand' we mean that a particular product is marked with a name and logo which differentiate it from other products in the market. Building a brand is central to advertising so that buyers don't get confused among the various products in the market. But just naming the product is not enough; the buyers have to be convinced that a particular brand is better than others.

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Q2 :  

Choose two of your favorite print advertisements. Now, look at each of these and answer the following questions:

(a) What visuals and test is being used in these advertisements to attract my attention?

(b) What values are being promoted in these advertisements?

(c) Who is this advertisement speaking to and who is it leaving out?

(d) If you could not afford the brand that is being advertised how would you feel?


Answer :


Advertisement 1: Filter your Life
a. It shows the tagline of "Filter your life" by using the plant grown in the filter of the cigarette.
b. It promotes the values of "Smoking is injurious to health".
c. This advertisement speak to all those who do smoking and leave out them who don't do.
d. I feel nothing if i could not afford the product but appreciate it as it spread social values.
Advertisement 2: Show your child you care
a. It shows the tagline of "Show your child you care" by using the soap, child and mother.
b. It promotes the values of "Mothers love for their child".
c. This advertisement speak to all those women having small child and leaving out them who don't have.
d. I feel nothing if could not afford the product as there are lot of other care soap for baby available in the market.

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Q3 :  

Can you explain two ways in which you think advertising affects issues of equality in a democracy?


Answer :

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Q4 :  

Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.


Answer :

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Social and Political Life - 2 - Social Science : CBSE NCERT Exercise Solutions for Class 7th for Understanding Advertising will be available online in PDF book form soon. The solutions are absolutely Free. Soon you will be able to download the solutions.

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