Choose two of your favorite print advertisements. Now, look at
each of these and answer the following questions:
(a) What visuals and test is being used in these advertisements
to attract my attention?
(b) What values are being promoted in these advertisements?
(c) Who is this advertisement speaking to and who is it leaving
(d) If you could not afford the brand that is being advertised
how would you feel?
Advertisement 1: Filter your Life
a. It shows the tagline of "Filter your life" by using the plant
grown in the filter of the cigarette.
b. It promotes the values of "Smoking is injurious to health".
c. This advertisement speak to all those who do smoking and leave
out them who don't do.
d. I feel nothing if i could not afford the product but appreciate
it as it spread social values.
Advertisement 2: Show your child you care
a. It shows the tagline of "Show your child you care" by using the
soap, child and mother.
b. It promotes the values of "Mothers love for their child".
c. This advertisement speak to all those women having small child
and leaving out them who don't have.
d. I feel nothing if could not afford the product as there are lot
of other care soap for baby available in the market.
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